(By Savas Papadopoulos)
The last 50 years caused a major transformation in the industrial landscape. The manager's emphasis shifted from technology and manufacturing management to service and ultimately to knowledge management. The internet has revolutionized the way business is conducted across borders and cultures and it also made knowledge easily available. Entrepreneurs now have a way to reach markets worldwide at little cost. This places them at a new stronger position due to lower capital requirements to establish a business and has given more bargaining power symmetry to knowledge workers than in the past. Knowledge workers are therefore different and need to be managed differently as they tend to be more loyal to their professions rather than the organizations they work for. One major challenge for human resource managers apart from recruiting and retaining knowledge workers is to find a way to motivate them. This paper rejects work-for-hire arrangements and instead advocates shared knowledge ownership scenarios which can generally result in a better outcome for all stakeholders.